Lundi 25 Janvier 2016

Un travail considérable et remarquable sur l’Innovation. Making Innovation Last : Sustainable Strategies for Long Term Growth

This book (2 volumes) considers the long term success of a firm. Authored by a trio of top international scholars (David Gotteland, Christophe Haon and Hubert Gatignon) who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation, as well as what a culture of innovation should look like.

Michael L. Tushman, professor at Harvard Business School said :

« Unlike any book in our fields, this book is explicitly cross disciplinary even as it focuses on innovation streams over time… I could not recommend this book more highly; it has the potential to be a landmark contribution”